Why does being a rugby player make him more important?

Is it just me, or is it totally disrespectful to the other two people that died to go on at such length about the one of them that happened to play rugby?

The ten o'clock news has done a whole piece on the rugby player, and barely bothered mentioning the names of his father and brother. How the hell must the rest of the family be feeling at this moment, knowing that to the media one of their lost matters more than the others?